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Museum
Consumer behaviour
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Institutional economics
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Beziehungsmarketing
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Brand image
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branding
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Consumer boycott
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Consumer experience
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Chaney, Damien
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Mencarelli, Rémi
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Pulh, Mathilde
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Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi
;
Chaney, Damien
;
Pulh, Mathilde
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
Saved in:
2
When the arts inspire businesses : museums as a heritage redefinition tool of brands
Chaney, Damien
;
Pulh, Mathilde
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
85
(
2018
),
pp. 452-458
Persistent link: https://www.econbiz.de/10011815613
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