Mohd Suki, Norazah; Mohd Suki, Norbayah - In: Journal of Consumer Marketing 32 (2015) 7, pp. 551-563
Purpose – This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption. Design/methodology/approach – Data were analysed using means comparison and multiple discriminant analysis across a sample of 700 students in a public higher...