Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122
Purpose - Continuous understanding of the best practices associated with new product development is a constant research … on new product development (NDP), identifying new patterns on the best practices for new product development and the … strategy in order to prioritize resources in best practices, aiming to increase the performance of new product development …