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~subject:"Nachhaltige Entwicklung"
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Search: subject:"Green Advertising"
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Nachhaltige Entwicklung
Advertising effects
64
Werbewirkung
64
Green marketing
61
Öko-Marketing
61
Advertising
59
Consumer behaviour
59
Konsumentenverhalten
59
Werbung
59
Environmental consciousness
47
Umweltbewusstsein
47
green advertising
39
Green advertising
35
Sustainable product
22
Öko-Produkt
22
Sustainable development
21
Environmental management
20
Umweltmanagement
20
Brand image
17
Markenimage
17
Brand management
16
Markenführung
16
Sustainability
12
Nachhaltigkeit
11
purchase intention
7
Corporate Social Responsibility
6
Corporate social responsibility
6
environmental concern
6
Eco-label
5
Green Advertising
5
Marketing management
5
Marketingmanagement
5
Umweltzeichen
5
green purchase intention
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sustainability
5
Internet marketing
4
Online-Marketing
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Tariff policy
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Zollpolitik
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green marketing
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English
21
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Bang Nguyen Viet
4
Akram, Umair
1
Alderson, Laura
1
Arias, Claudia
1
Bailey, Ainsworth Anthony
1
Barrios, Andrés
1
Bilal, Muhammad
1
Byun, Jaemun
1
Chiang, Chang-Tang
1
Cho, Yoon-Na
1
Dai, Jiatong
1
De Chiara, Alessandra
1
Elgaaied-Gambier, Leila
1
Ellis, Debbie
1
Eom, Hyo Jin
1
Essiz, Oguzhan
1
Falguera, Fernanda Pereira Sartori
1
Golob, Urša
1
Hameed, Irfan
1
Hang Nguyet Phuong Vo
1
Jeong, EunHa
1
Khai Cong Dinh
1
Kishor, Jugal
1
Kou, Tun-Chih
1
Lai, Kee-hung
1
Lavuri, Rambabu
1
Lee, Bruce C. Y.
1
Levy, Marian
1
Lim, Dong Jae
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Lima, Pedro Augusto Bertucci
1
Lu, Chin-shan
1
Maciel, Suely
1
Mariano, Enzo Barberio
1
Milfeld, Tyler
1
Mishra, Aditya
1
Ndlovu, Sibusiso
1
Oakley, Jared
1
Pittman, Matthew
1
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1
Senyuz, Aysu
1
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Business strategy and the environment
5
International journal of advertising : the review of marketing communications
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
21
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1
Sustaining organizational customers’ consumption through corporate social responsibility and
green
advertising
receptivity : the mediating role of green trust
Bang Nguyen Viet
;
Thanh Tran, Cong
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and
green
advertising
receptivity (GAR) on …
Persistent link: https://www.econbiz.de/10014534547
Saved in:
2
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
3
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
4
Predicting the value-based determinants of sustainable luxury consumption : a multi-analytical approach and pathway to sustainable development in the luxury industry
Essiz, Oguzhan
;
Senyuz, Aysu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1721-1758
Persistent link: https://www.econbiz.de/10014513952
Saved in:
5
From
green
advertising
to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci
;
Falguera, Fernanda …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 53-96
Persistent link: https://www.econbiz.de/10014450229
Saved in:
6
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
7
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
8
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
9
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
10
Understanding the influence of eco-label, and
green
advertising
on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
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