//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Narrative Methode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Cardoso, Ricardo Moita"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Narrative Methode
Affective involvement
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Consumer behaviour
1
Consumer relationship experience
1
Consumer-brand identification
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Narrative method
1
Narrative structure
1
Purchase intention
1
Relationship marketing
1
Storytelling
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cardoso, Ricardo Moita
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Published in...
All
Journal of marketing analytics : JMA
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of storytelling on the consumer-brand relationship experience
Crespo, Cátia Fernandes
;
Ferreira, Alcina Gaspar
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10014250028
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->