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~subject:"Negative word-of-mouth"
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Negative word-of-mouth
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The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
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