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~subject:"Netherlands"
~subject:"Social Web"
~subject:"Werbeplanung"
~type:"article"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Cases on strategic social media utilization in the nonprofit sector
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
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Managing conflicting stakeholder interests : an exploratory case analysis of the formulation of corporate social responsibility standards in the Netherlands
Ingenbleek, Paul T. M.
;
Immink, Victor M.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10003979315
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