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Network economics
Instant messaging
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9
Mobile instant messaging
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instant messaging
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
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Factors influencing the consumer tendency to use mobile
instant
messaging
(MIM) : a mixed method study
Cruz-Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
; …
- In:
Contemporary economics
16
(
2022
)
1
,
pp. 32-50
Mobile
instant
messaging
(MIM) is currently one of the most influential areas of technology. MIM applications have …
Persistent link: https://www.econbiz.de/10012802722
Saved in:
2
Effects of externalities and flow on perceived usefulness, satisfaction, and loyalty in mobile
instant
messaging
promotion
Theresa Victory Gloria
;
Achyar, Adrian
- In:
ASEAN marketing journal : Association of Southeast …
8
(
2016
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011915506
Saved in:
3
Substitutes, complements and network effects in
instant
messaging
services
Westland, James Christopher
;
Hao, Jin Xing
;
Xiao, Xinping
; …
- In:
Networks and spatial economics : a journal of …
16
(
2016
)
2
,
pp. 525-543
Persistent link: https://www.econbiz.de/10011658113
Saved in:
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