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~subject:"Neues Produkt"
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Neues Produkt
Marketing
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CAFARELLI, EUGENE J.
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Choffray, Jean Marie
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Lilien, Gary L.
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USB Cologne (EcoSocSci)
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DEVELOPING NEW PRODUCTS AND REPOSITIONING MATURE BRANDS : A RISKREDUCTION SYSTEM THAT PRODUCES INVESTMENT ALTERNATIVES
CAFARELLI, EUGENE J.
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1980
Persistent link: https://www.econbiz.de/10004005901
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Market planning for new industrial products
Choffray, Jean Marie
;
Lilien, Gary L.
-
1980
Persistent link: https://www.econbiz.de/10004006002
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