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~subject:"New product development"
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New product development
product commercialization
7
Innovation
6
drug development
5
patent system
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pharmaceutical industry
5
Patent indicators
4
Produktentwicklung
4
Arzneimittel
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First product commercialization
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Business start-up
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Consumer behaviour
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Crowdfunding
2
Dynamic capabilities
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Dynamische Kompetenzen
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Industrie
2
Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Marketing management
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Product commercialization
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Resource-based view
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Ressourcenorientierter Ansatz
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Supplier integration
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Unternehmensgründung
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Wettbewerbsvorteil
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patent indicators
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O'Cass, Aron
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Ahmadi, Hormoz
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Heirati, Nima
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Liang, Xiaoning
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Messeni Petruzzelli, Antonio
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Moon, Hakil
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Natalicchio, Angelo
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Panniello, Umberto
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Roma, Paolo
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Crowdfunding performance, market performance, and the moderating roles of product innovativeness and experts' judgment : evidence from the movie industry
Roma, Paolo
;
Natalicchio, Angelo
;
Panniello, Umberto
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
3
,
pp. 297-339
Persistent link: https://www.econbiz.de/10014292001
Saved in:
2
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
3
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
4
Supporting new
product
commercialization
through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
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