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~subject:"Nonprofit organization"
~subject:"Relationship marketing"
~type_genre:"Amtsdruckschrift"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Nonprofit organization
Relationship marketing
Internet marketing
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Cases on strategic social media utilization in the nonprofit sector
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Schriften zum Mobile Commerce und zur Mobilkommunikation
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Acta Universitatis Oeconomicae Helsingiensis / A
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Handbook of research on effective marketing in contemporary globalism
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Internet economics
1
Journal of communication management : an international journal
1
Journal of marketing theory and practice
1
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Redline / Wirtschaft
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe Rationalisierung
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Social enterprise and special events : market-based approaches to mission-driven gatherings
1
Springer Gabler Research
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Strong brands, strong relationships
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ECONIS (ZBW)
53
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
4
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
5
Convincing online consumers to purchase : Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Leweling, Sascha
-
2018
Persistent link: https://www.econbiz.de/10012168620
Saved in:
6
Marketing-tech - essays on personlized advertising and voice assistants
Fuhrmann, Eva-Cosmea
-
2021
Persistent link: https://www.econbiz.de/10012602231
Saved in:
7
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
8
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
9
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
10
Convincing online consumers to purchase : empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Leweling, Sascha
-
2018
Persistent link: https://www.econbiz.de/10011907852
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