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Han, Min Chung
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Haruvy, Ernan
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Popkowski Leszczyc, Peter T. L.
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European journal of marketing
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International review on public and non-profit marketing
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ECONIS (ZBW)
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Social media and nonprofit fundraising : the influence of Facebook
likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
2
Thumbs down on "
likes
"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
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