//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Nutella"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"exchange value"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Nutella
exchange value
14
Exchange value
7
use value
6
Theory of value
5
Use value
5
Werttheorie
5
exchange-value
5
use-value
5
money
3
preconditions
3
value
3
Arbeitswerttheorie
2
Bewertungsmethoden
2
Bewertungsverfahren
2
Beziehungsmarketing
2
Brand co-creation
2
Brand communities
2
Brand community
2
Business Valuation
2
Börsenwert
2
Capitalised Earnings Method
2
Co-operative
2
Consumer behaviour
2
Enterprise Value
2
Erbschaftsteuer
2
Ertragswertverfahren
2
Exchange Value
2
Geldtheorie
2
Gift Tax
2
IDW S 1
2
Inheritance Tax
2
Konsumentenverhalten
2
Labour theory of value
2
Liberalism
2
Monetary theory
2
Reform
2
Relationship marketing
2
Schenkungsteuer
2
Simplified Capitalised Earnings Method
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
conceptual-paper
1
Language
All
English
2
Author
All
Cova, Bernard
2
Paranque, Bernard
2
Published in...
All
Journal of Product & Brand Management
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Other ZBW resources
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
2
Value slippage in brand transformation: a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
Journal of Product & Brand Management
25
(
2016
)
1
,
pp. 3-10
the brand community slips – or does not – to another actor who captures it in the form of use or
exchange
value
. Research …
Persistent link: https://www.econbiz.de/10014897455
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->