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~subject:"Omni-channel customer management"
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Omni-channel customer management
Kundenwert
2,600
Customer value
2,432
Beziehungsmarketing
1,471
Relationship marketing
1,469
Consumer behaviour
628
Konsumentenverhalten
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Betriebliche Wertschöpfung
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Customer integration
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Kundenintegration
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Customer satisfaction
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Kundenzufriedenheit
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Service quality
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Dienstleistungsqualität
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Marketingmanagement
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Marketing management
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Lieferantenmanagement
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Supplier relationship management
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Germany
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Kundenmanagement
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Brand image
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Markenimage
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Service-Dominant Logic
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Service-dominant logic
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customer value
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Melero, Iguácel
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Sesé, F. Javier
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Verhoef, Peter C.
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Universia business review : UBR
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
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