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Key drivers of consumer purchase of
airline
tickets
: A cross-cultural analysis
Ruiz-Mafe, Carla
;
Sanz-Blas, Silvia
;
Hernandez-Ortega, …
- In:
Journal of Air Transport Management
27
(
2013
)
C
,
pp. 11-14
positively influence
airline
tickets
online purchase intention in Spain, but in the Netherlands attitude is the key driver. …
Persistent link: https://www.econbiz.de/10010682016
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