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~subject:"Online consumer-to-consumer interaction"
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Online consumer-to-consumer interaction
Beziehungsmarketing
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Consumer behaviour
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Consumer-to-Consumer Interaction
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Konsumentenverhalten
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Relationship marketing
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Consumer-to-consumer interaction
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Contact hypothesis
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Intergroup anxiety
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South Africa
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Behavioural intentions
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Business-to-consumer interaction
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Communication
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Community
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Consumer
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Consumer citizenship behaviors
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Consumer co-creation
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Customer integration
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Dienstleistungsqualität
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E-Learning
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E-learning
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Effective communication
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Event marketing
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Event-Marketing
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Excitement
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Experiment
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Golf events
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Innovation
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Internal communication
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Interne Kommunikation
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Internet
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Internet marketing
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Kommunikation
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Kundenintegration
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Learning
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Mega events
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New product development
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Biscaia, Rui
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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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