Vocino, Andrea; Polonsky, Michael; Dolnicar, Sara - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 1, pp. 4-22
participants’ motivations. Cluster analysis produced a five-cluster solution, where respondents with low motivations overall … “respondents” employment status”. Research limitations/implications – Future research could explore if differences in segments … result in differences in online participation. The high number or respondents with low motivations may explain the relatively …