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~subject:"Online retailing"
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Online retailing
China
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Forrest, Jeffrey Yi-Lin
1
Fu, Senhui
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Liu, Yong
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Ren, Wenwen
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Xu, Xiao-Jie
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Xu, Yong
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Yan, Qing
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Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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Pricing decision making and coordination of a dual-channel supply chain considering online reviews and channel preferences
Xu, Xiao-Jie
;
Liu, Yong
;
Ren, Wenwen
;
Forrest, Jeffrey …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
8
,
pp. 4621-4636
Persistent link: https://www.econbiz.de/10014443239
Saved in:
2
Enhancing the parasocial interaction relationship between consumers through similarity effects in the context of social commerce : evidence from social commerce platforms in China
Fu, Senhui
;
Xu, Yong
;
Yan, Qing
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10012202447
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