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~subject:"Online retailing"
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Search: subject:"MARKETING TOOLS"
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Online retailing
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
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Paradigm : the journal of Institute of Management Technology
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ECONIS (ZBW)
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Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina
- In:
Digital strategies in a global market : navigating the …
,
(pp. 13-27)
.
2021
Persistent link: https://www.econbiz.de/10013163670
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2
Influences of social media
marketing
tools
towards online purchases : nuances from undergraduate students in Nigeria public universities
Wali, Andy Fred
;
Cyprian, Jackson
;
Nkpurukwe, Obabuike Ikeni
- In:
Paradigm : the journal of Institute of Management Technology
24
(
2020
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10012388068
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3
Impact of digital marketing on consumers' impulsive online buying tendencies with intervening effect of gender and education : B2C emerging promotional tools
Alam, MD Sarwar-A
;
Wang, Daoping
;
Waheed, Abdul
- In:
International journal of enterprise information systems …
15
(
2019
)
3
,
pp. 44-59
Persistent link: https://www.econbiz.de/10012104971
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