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~subject:"Online retailing"
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Online retailing
personalisation
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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subject:"personalization"
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1
Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru
;
Fatima, Johra Kayeser
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462182
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2
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
3
Social shopping communities as an emerging business model of youth entrepreneurship : exploring the effects of website characteristics
Zhang, Hong
;
Lu, Yaobin
;
Gao, Ping
;
Chen, Zhenxiang
- In:
International journal of technology management : IJTM
66
(
2014
)
4
,
pp. 319-345
Persistent link: https://www.econbiz.de/10010465782
Saved in:
4
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
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