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~subject:"Online-Handel"
~subject:"Theory"
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Online-Handel
Theory
Consumer behaviour
4,889
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531
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529
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529
Beziehungsmarketing
405
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405
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265
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232
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193
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193
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186
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183
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183
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176
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176
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150
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136
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136
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132
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132
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124
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124
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Weinberg, Peter
6
Gröppel-Klein, Andrea
5
Homburg, Christian
5
Huber, Frank
5
Scherhorn, Gerhard
5
Bagozzi, Richard P.
4
Bauer, Hans H.
4
Behrens, Gerold
4
Decker, Reinhold
4
Diehl, Sandra
4
Goldsmith, Ronald E.
4
Herrmann, Andreas
4
Hildebrandt, Lutz
4
Kaas, Klaus Peter
4
Kuß, Alfred
4
Belk, Russell W.
3
Botschen, Günther
3
Breidenbach, Petra
3
Grunert, Klaus G.
3
Liljander, Veronica
3
Penz, Elfriede
3
Rao, Vithala R.
3
Rauh, Jürgen
3
Rosenstiel, Lutz von
3
Rudolph, Thomas
3
Schröder, Hendrik
3
Weiber, Rolf
3
Ackerman, Frank
2
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2
Arnould, Eric J.
2
Askegaard, Søren
2
Atchariyachanvanich, Kanokwan
2
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2
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2
Benkenstein, Martin
2
Billen, Peter
2
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2
Brady, Michael K.
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2
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Marktpsychologie
12
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
9
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
9
The why of consumption : contemporary perspectives on consumer motives, goals and desires
9
Theoretische Fundierung und praktische Relevanz der Handelsforschung
7
Conjoint measurement : methods and applications
6
Electronic retailing
6
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
6
Konsum : soziologische, ökonomische und psychologische Perspektiven
5
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
5
The Cambridge handbook of psychology and economic behaviour
5
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Labelling strategies in environmental policy
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Social psychology of consumer behavior
4
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Beyond Hofstede : culture frameworks for global marketing and management
3
Contemporary research in e-branding
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
Dienstleistungsmarketing : Konzeptionen und Anwendungen
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Ethics and morality in consumption : interdisciplinary perspectives
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Handbook on brand and experience management
3
Innovatives Dienstleistungsmarketing in Theorie und Praxis
3
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1
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
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2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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3
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
Saved in:
4
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
5
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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6
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
7
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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8
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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9
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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10
Optimizing customer service with chatbots
Şimşek, Ahmet Bahadır
- In:
Intelligent optimization techniques for business analytics
,
(pp. 236-254)
.
2024
Persistent link: https://www.econbiz.de/10014578627
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