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~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
~type_genre:"Conference proceedings"
~type_genre:"Systematic review"
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Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun
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2016
Persistent link: https://www.econbiz.de/10011492106
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Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
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Academy of Marketing
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2013
Persistent link: https://www.econbiz.de/10009775595
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