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~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
~type_genre:"Conference proceedings"
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Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
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2013
Persistent link: https://www.econbiz.de/10009775595
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