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~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Consumer research"
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Online-Handel
Consumer behaviour
5,978
Konsumentenverhalten
5,978
Deutschland
685
Germany
684
Theory
661
Theorie
660
Beziehungsmarketing
479
Relationship marketing
479
Brand management
419
Markenführung
419
Marktforschung
297
Online retailing
297
Market research
295
Social Web
289
Social web
289
USA
286
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282
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281
Brand
280
Markenartikel
280
Brand image
265
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265
Marketingmanagement
260
Marketing management
258
Einzelhandel
239
Retail trade
236
Welt
232
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232
Online-Marketing
222
Internet marketing
220
Electronic Commerce
214
E-commerce
213
Verbraucherverhalten
188
Environmental consciousness
174
Nachhaltige Entwicklung
174
Sustainable development
174
Umweltbewusstsein
174
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150
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149
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268
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Aufsatz im Buch
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Mehrbändiges Werk
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Article in journal
4,046
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4,046
Book section
266
Graue Literatur
215
Non-commercial literature
215
Arbeitspapier
165
Working Paper
165
Hochschulschrift
86
Conference paper
53
Konferenzbeitrag
53
Thesis
50
Aufsatzsammlung
29
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29
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14
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14
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9
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9
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8
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8
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4
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3
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2
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2
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2
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2
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1
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1
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English
242
German
53
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1
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Bauer, Hans H.
4
Breidenbach, Petra
3
Penz, Elfriede
3
Quint, Werner
3
Rudolph, Thomas
3
Ahlert, Dieter
2
Atchariyachanvanich, Kanokwan
2
Benedicktus, Ray L.
2
Benlian, Alexander
2
Brady, Michael K.
2
Brüggemann, Philipp
2
Catherine, S.
2
Dall'Olmo Riley, Francesca
2
Darke, Peter R.
2
Eine, Bastian
2
Emrich, Oliver
2
Esteban-Millat, Irene
2
Evanschitzky, Heiner
2
Fantapié Altobelli, Claudia
2
Goldsmith, Ronald E.
2
Hoffmann, Sascha
2
Hogg, Margaret K.
2
Kim, Yong Jin
2
Kiruthiga, V.
2
Lenz, Barbara
2
Manaresi, Angelo
2
Martínez-López, Francisco J.
2
Meise, Jan Niklas
2
Nerlich, Mark R.
2
O'Donnell, Joseph B.
2
Okada, Hitoshi
2
Ott, Cirk Sören
2
Painuly, Pramod Kumar
2
Pantea Keikhosrokiani
2
Pu, Pearl
2
Rauh, Jürgen
2
Safari, Aswo
2
Sanders, G. L.
2
Scarpi, Daniele
2
Schiffner, Felix
2
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Gesellschaft für Innovatives Marketing
1
Peter Lang GmbH
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RWTH Aachen
1
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Electronic retailing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Contemporary research in e-branding
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brick & mortar shopping in the 21st century
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
E-adoption and socio-economic impacts : emerging infrastructural effects
2
E-business management : integration of Web technologies with business models
2
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
2
Handbook of research on digital transformation management and tools
2
Handbook of strategic e-business management
2
Impact of e-commerce on consumers and small firms
2
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
2
Innovative technologies for information resources management
2
Marketing in a digital world
2
Marketing in the new global order : challenges and opportunities
2
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
2
New perspectives on critical marketing and consumer society
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
2
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
2
Premier reference source
2
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ECONIS (ZBW)
297
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1
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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3
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
4
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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5
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
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6
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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7
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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8
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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9
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
Saved in:
10
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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