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~subject:"Online-Handel"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
Retailing in emerging markets : a policy and strategy perspective
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Sustainable Management, Wertschöpfung und Effizienz
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brick & mortar shopping in the 21st century
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Contemporary issues in digital marketing
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Contemporary research in e-marketing ; 1
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E-adoption and socio-economic impacts : emerging infrastructural effects
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Handbook of research on digital transformation management and tools
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ECONIS (ZBW)
351
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
Saved in:
3
Essays on consumer search
Greminger, Rafael P.
-
2022
Persistent link: https://www.econbiz.de/10013355042
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4
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
5
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
Saved in:
6
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
7
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
8
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
9
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
Saved in:
10
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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