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~subject:"Online-Handel"
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Search: person:"Schumann, Jan H."
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Online-Handel
Consumer behaviour
20
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
18
Digitalisierung
11
Digitization
11
E-commerce
11
Electronic Commerce
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Dienstleistungsqualität
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Internet marketing
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Online-Marketing
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Service quality
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Deutschland
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Dienstleistungssektor
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Germany
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Service industry
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Advertising effects
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Confidence
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Cultural identity
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Customer satisfaction
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IT service provider
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IT-Dienstleister
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Social web
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Schumann, Jan Hendrik
4
Anderl, Eva
2
Wangenheim, Florian von
2
Anderl, Eva M.
1
Becker, Ingo Frank
1
Bongers, Franziska M.
1
Klapdor, Sebastian
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Kunz, Werner
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Schmitz, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of personal selling & sales management : JPSSM
1
Journal of retailing
1
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ECONIS (ZBW)
4
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1
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
2
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
3
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
4
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
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