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~subject:"Online-Marketing"
~subject:"Unternehmen"
~subject:"Virales Marketing"
~type_genre:"Graue Literatur"
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
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2013
Persistent link: https://www.econbiz.de/10010342020
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