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~subject:"Online-Marketing"
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Search: person:"Aw, Eugene Cheng-Xi"
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Online-Marketing
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
7
Relationship marketing
7
Social Web
7
Social web
7
Brand management
5
Markenführung
5
Brand image
4
E-commerce
4
Electronic Commerce
4
Markenimage
4
Artificial intelligence
3
Brand
3
COVID-19
3
Coronavirus
3
Internet marketing
3
Künstliche Intelligenz
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Online retailing
3
Online-Handel
3
Resistance
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Confidence
2
Customer satisfaction
2
Dienstleistungsqualität
2
Distribution channel
2
Einzelhandel
2
Gastronomie
2
Gender
2
Kundenzufriedenheit
2
Livestreaming commerce
2
Metaverse
2
Mobile communications
2
Mobilkommunikation
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PLS-SEM
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English
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Eugene Cheng-xi Aw
3
Alryalat, Mohammad Abdallah Ali
1
Cham Tat Huei
1
Cheung, Man Lai
1
Dwivedi, Yogesh Kumar
1
Fernando, Angeline Gautami
1
Kian Yeik Koay
1
Leung, Wilson Ka-shing
1
Moedeen, Sajjaad
1
Omkar Dastane
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Ooi, Keng-Boon
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Tan, Garry Wei-Han
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Zha, Tao
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Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
3
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
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