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Online-Marketing
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
6
Werbewirkung
6
Advertising
5
Werbung
5
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Brand
1
Brand disclosure timing
1
Brand prominence
1
Branded entertainment video
1
Cognition
1
Computerspiel
1
Construal level theory
1
Content sharing
1
Erwartungsbildung
1
Expectancy violations
1
Expectation formation
1
Factor analysis
1
Faktorenanalyse
1
Freizeitwirtschaft
1
Group-emotion
1
Hedonic price index
1
Hedonischer Preisindex
1
Kognition
1
Leisure industries
1
Low-cost strategy
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Media multitasking
1
Media usage
1
Mediennutzung
1
Meinung
1
National culture
1
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English
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Bang, Hye Jin
2
King, Karen Whitehill
1
Lee, Wei-Na
1
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International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
2
Consumer response to ads in social network sites : an exploration into the role of ad location and path
Bang, Hye Jin
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011529698
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