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Chu, Junhong
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Cao, Zike
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Goh, Khim Yong
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Hui, Kai-Lung
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Wu, Jing
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Xu, Hong
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
2
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
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