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Search: person:"Danaher, Peter J."
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Online-Marketing
Consumer behaviour
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Konsumentenverhalten
11
Internet marketing
9
Relationship marketing
8
Advertising effects
7
Beziehungsmarketing
7
Werbewirkung
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Werbung
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Australia
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Multimedia
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Multivariate Verteilung
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Multivariate distribution
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Service quality
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Theorie
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Theory
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Customer service
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Dienstleistungsqualität
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Einzelhandel
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Kundenservice
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Kundenzufriedenheit
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Marketing
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Panel
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Panel study
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Retail trade
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probability models
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Australien
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Kundenbindungsprogramm
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Loyalty program
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Marketing management
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Danaher, Peter J.
7
Danaher, Tracey S.
2
Kerbache, Laoucine
2
Lee, Janghyuk
2
Dagger, Tracey S.
1
Heerde, Harald J. van
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Loiza-Maya, Ruben
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Pallant, Jason I.
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Sands, Sean J.
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Smith, Michael S.
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Journal of marketing research
2
Journal of marketing research : JMR
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
7
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1
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
2
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
3
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
4
An empirical analysis of factors that influence retail website visit type
Pallant, Jason I.
;
Danaher, Peter J.
;
Sands, Sean J.
; …
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 62-70
Persistent link: https://www.econbiz.de/10011747717
Saved in:
5
Optimal internet media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
From Little's law to marketing science : essays in …
,
(pp. 23-48)
.
2016
Persistent link: https://www.econbiz.de/10011436071
Saved in:
6
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
7
Optimal internet media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 336-347
Persistent link: https://www.econbiz.de/10003969795
Saved in:
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