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Online-Marketing
Social Web
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Brand knowledge
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Sánchez-Casado, Noelia
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Tomaseti-Solano, Eva
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Artal Tur, Andrés
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Brunetti, Federico
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Confente, Ilenia
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Journal of marketing theory and practice
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia
;
Artal Tur, Andrés
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
Saved in:
2
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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