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Online-Marketing
Consumer behaviour
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ELM
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peripheral cues
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social media
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Kok Wei Khong
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Teng, Shasha
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Chong, Alain Yee Loong
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Wei Wei Goh
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International journal of internet marketing and advertising : IJIMA
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Journal of internet commerce
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Journal of marketing for higher education
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ECONIS (ZBW)
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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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2
Study abroad information in the new media
Teng, Shasha
;
Kok Wei Khong
;
Chong, Alain Yee Loong
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011497298
Saved in:
3
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
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