//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Arousal"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Consumer behaviour
92
Konsumentenverhalten
91
Arousal
64
Emotion
56
arousal
39
Advertising effects
18
Werbewirkung
18
Emotional arousal
17
Experiment
17
Pleasure
17
Advertising
16
Werbung
14
Internet marketing
13
emotions
11
Cognition
9
Dienstleistungsqualität
9
Einzelhandel
9
Holiday behaviour
9
Retail trade
9
Service quality
9
Tourism
9
Tourismus
9
Urlaubsverhalten
9
physiological arousal
9
Kognition
8
Online retailing
7
Online-Handel
7
Perception
7
Social Web
7
Social web
7
Wahrnehmung
7
bargaining
7
expectations
7
laboratory experiment
7
pleasure
7
reciprocity
7
self-report measures of emotions
7
Aesthetics
6
Customer satisfaction
6
more ...
less ...
Online availability
All
Undetermined
8
Free
2
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Belanche, Daniel
1
Bowen, Melanie
1
Butcher, Luke
1
Cao, Jiaqi
1
Cummings, Krista Hill
1
Flavián Blanco, Carlos
1
Fu, Chen-su
1
Grewal, Dhruv
1
Grewal, Lauren
1
Guo, Junpeng
1
Herhausen, Dennis
1
Hsieh, Jung-Kuei
1
Hui, Hang Chu Michel
1
Jain, Aarushi
1
Jung, Jae Min
1
Kim, Shinhye
1
Kosonogov, Vladimir
1
Kumar, Sushant
1
Laroche, Michel
1
Lee, Chia-ling
1
Li, Dahui
1
Li, Rong
1
Loureiro, Sandra Maria Correia
1
Ma, Jianyu
1
Martin, Drew
1
Min, Kyeong Sam
1
Ordenes, Francisco Villarroel
1
Panidi, Ksenia
1
Pérez-Rueda, Alfredo
1
Qian, Jiang
1
Ribeiro, Lara
1
Richard, Marie-Odile
1
Roggeveen, Anne L.
1
Scott, Noel
1
Shepelenko, Anna
1
Shepelenko, Pavel
1
Shestakova, Anna
1
Sung, Billy
1
Wang, Hong-chun
1
Wen, Xiaohan
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of philanthropy and marketing
1
Journal of promotion management : JPM
1
The journal of brand management : an international journal
1
Tourism review
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
4
Tourism destination advertising : effect of storytelling and sensory stimuli on
arousal
and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
Saved in:
5
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
6
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
7
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
8
Impact of apps aesthetics on revisit intentions of food delivery apps : the mediating role of pleasure and
arousal
Kumar, Sushant
;
Jain, Aarushi
;
Hsieh, Jung-Kuei
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665879
Saved in:
9
How does scarcity promotion lead to impulse purchase in the online market? : a field experiment
Wu, Yi
;
Xin, Liwei
;
Li, Dahui
;
Yu, Jie
;
Guo, Junpeng
- In:
Information & management : the internat. journal of …
58
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012494879
Saved in:
10
Understanding interactive online advertising : congruence and product involvement in highly and lowly arousing, skippable video ads
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 75-88
Persistent link: https://www.econbiz.de/10011658364
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->