Hendrix, Tommy; Tri Ajie, Firman; Berliandaldo, Mahardhika - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 86-101
advertising business in Indonesia mini market is declared worthy of running, with description NPV on cash flows Rp. 3 … implementation of digital indoor advertising mini-market in Indonesia. Especially for management/managers, product promotion becomes …-economic analysis. Digital advertising, which placed in a mini-market, can potentially lift the branding of a product in the marketing …