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Predicting crowdfunding success with visuals and speech in video ads and text ads
Al-Qershi, Osamah M.
;
Kwon, Junbum
;
Zhao, Shuning
;
Li, …
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1610-1649
Persistent link: https://www.econbiz.de/10013350982
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