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Online-Marketing
user interaction
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generalized fractional programming
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innovation performance
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lead user
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Revisiting location in a digital age : how can lead markets accelerate the internationalization of mobile apps?
Shaheer, Noman
;
Li, Sali
;
Priem, Richard
- In:
Journal of international marketing
28
(
2020
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10012391086
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2
Framing social media communication : investigating the effects of brand post appeals on
user
interaction
Wagner, Timm
;
Baccarella, Christian V.
;
Voigt, Kai-Ingo
- In:
European management journal
35
(
2017
)
5
,
pp. 606-616
Persistent link: https://www.econbiz.de/10011775130
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