Yang, Pianpian; Qian, Liping; Zheng, Songyue - In: Journal of Business & Industrial Marketing 32 (2017) 3, pp. 371-384
Purpose The purpose of this study is to enhance the understanding of the role of contracts in channel relationships. Treating contracts as a multidimensional construct, this study examines the effects of contractual issue inclusiveness and contractual obligatoriness on performance and...