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"My company is friendly," "mine's a rebel" : anthropomorphism and shifting organizational identity from "what" to "who"
Ashforth, Blake E.
;
Schinoff, Beth S.
;
Brickson, Shelley L.
- In:
The Academy of Management review : AMR
45
(
2020
)
1
,
pp. 29-57
Persistent link: https://www.econbiz.de/10012163439
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