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Search: person:"MOISESCU, Ovidiu Ioan"
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PLS-SEM
brand loyalty
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brand associations
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loyalty degree
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uncertainty
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Moisescu, Ovidiu Ioan
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Sarstedt, Marko
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Radomir, Lăcrămioara
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Ringle, Christian M.
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Santha Vaithilingam
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Binz Astrachan, Claudia
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Hair, Joseph F.
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Journal of business research : JBR
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
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ECONIS (ZBW)
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1
Quantifying uncertainty in PLS-SEM-based mediation analyses
Sarstedt, Marko
;
Moisescu, Ovidiu Ioan
- In:
Journal of marketing analytics : JMA
12
(
2024
)
1
,
pp. 87-96
Persistent link: https://www.econbiz.de/10014538770
Saved in:
2
Robustness checks in PLS-SEM : a review of recent practices and recommendations for future applications in business research
Santha Vaithilingam
;
Ong, Chu Sun
;
Moisescu, Ovidiu Ioan
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014547912
Saved in:
3
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
Saved in:
4
Latent class analysis in PLS-SEM : a review and recommendations for future applications
Sarstedt, Marko
;
Radomir, Lăcrămioara
;
Moisescu, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 398-407
Persistent link: https://www.econbiz.de/10013197841
Saved in:
5
Executing and interpreting applications of PLS-SEM : updates for family business researchers
Hair, Joseph F.
;
Binz Astrachan, Claudia
;
Moisescu, …
- In:
Journal of family business strategy
12
(
2021
)
3
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013279668
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