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Panel study
Scanner panel data
12
Consumer behaviour
9
Konsumentenverhalten
9
brand choice
6
scanner panel data
5
Panel
4
Brand image
3
Markenimage
3
Preismanagement
3
Pricing strategy
3
generalized additive models
3
nonparametric method
3
Beziehungsmarketing
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Brand
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Brand discontinuation
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Brand equity
2
Brand management
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Consumer packaged goods
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Decision making
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Einzelhandel
2
Household-level analysis
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Incidence
2
Loyalty cards
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Markenartikel
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Markenführung
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Markov switching process
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Package size
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Price
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Promotions
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Quasi-experiment
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Rebranding
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Relationship marketing
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Retail trade
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Retailing
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Shopper response
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Switching behaviour
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Targeted price cuts
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and quantity models
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household scanner panel data
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Bronnmann, Julia
1
Desai, Kalpesh Kaushik
1
Gauri, Dinesh Kumar
1
Hebblethwaite, Denisa
1
Loy, Jens-Peter
1
Ma, Yu
1
Niraj, Rakesh
1
Parsons, Andrew G.
1
Schroeder, Karen J.
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Siddarth, S.
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Spence, Mark T.
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European journal of marketing : EJM
2
Journal of retailing
1
Marine resource economics
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ECONIS (ZBW)
4
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1
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
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2
Characteristics of demand structure and preferences for wild and farmed seafood in Germany : an application of QUAIDS modeling with correction for sample selection
Bronnmann, Julia
;
Loy, Jens-Peter
;
Schroeder, Karen J.
- In:
Marine resource economics
31
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011561812
Saved in:
3
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
4
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
Saved in:
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