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~subject:"Paradox of First Mover (PFM)"
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Paradox of First Mover (PFM)
Brand image
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Consumer behaviour
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Cotonou Agreement (CA)
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Designation of origin
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Economic Growth
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First-Mover Advantage (FMA)
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Footwear
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GSM
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Ghana
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Herkunftsbezeichnung
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Markenimage
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Market entry
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Markteintritt
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Mobile communications
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Mobilkommunikation
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Nigeria
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Order-of-Market Entry (OME)
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African journal of business and economic research : AJBER
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Order of market entry dynamics in Ghana's mobile telecoms industry
Okpara, Gazie S.
- In:
African journal of business and economic research : AJBER
6
(
2011
)
2/3
,
pp. 109-123
Persistent link: https://www.econbiz.de/10009707919
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