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~subject:"Perceived Product Quality"
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Perceived Product Quality
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Journal of international consumer marketing
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What language should be displayed on product packaging? : how unconventional lettering influences packaging and product evaluation
Wagner, Udo
;
Alisara Rungnontarat Charinsarn
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012423923
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