Keszey, Tamara; Biemans, Wim - In: Journal of Business & Industrial Marketing 32 (2017) 2, pp. 258-273
empirically test the link between cross-functional trust and marketing’s use of information from sales, and whether this effect is …. Findings The effect of cross-functional trust on marketing managers’ use of sales information is fully mediated by sales … mechanisms of transferring cross-functional trust to marketing’s successful use of information from sales. The findings imply …