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~subject:"Perception"
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Perception
Consumer behaviour
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DeRosia, Eric David
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Psychology & marketing
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ECONIS (ZBW)
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Sophisticated but confused : the impact of brand extension and motivation on source confusion
DeRosia, Eric David
;
Lee, Thomas R.
;
Christensen, Glenn L.
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 457-478
Persistent link: https://www.econbiz.de/10009012661
Saved in:
2
Some consequences of making advertisements more difficult to comprehend: Inhibited counterarguing and a sleeper effect
DeRosia, Eric David
-
2003
Persistent link: https://www.econbiz.de/10003564760
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