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~subject:"Perception"
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Perception
Consumer behaviour
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Brand management
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Social web
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Brand image
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Customer integration
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collaborative marketing
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social media
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Pace, Stefano
2
Corciolani, Matteo
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Fratocchi, Luciano
1
Gistri, Giacomo
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Tan, Kay Chuan
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Timperio, Giuseppe
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Asia Pacific journal of marketing and logistics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo
;
Corciolani, Matteo
;
Pace, Stefano
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
Saved in:
2
The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe
;
Tan, Kay Chuan
;
Fratocchi, Luciano
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
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