//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"audience measurement"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Perception
Measurement
3
Media usage
3
Mediennutzung
3
Messung
3
Television
3
audience measurement
3
Befragung
2
Fernsehen
2
Interview
2
Advertising effects
1
Audience Measurement
1
Audience measurement
1
Benchmarking
1
Brand
1
Brand management
1
Consumer behaviour
1
Experience sampling method
1
Fernsehwerbung
1
Internet marketing
1
Konsumentenverhalten
1
Longitudinal analysis
1
Longitudinal studies
1
Längsschnittanalyse
1
METHODOLOGY
1
Management
1
Markenartikel
1
Markenführung
1
Medien
1
Medienmanagement
1
Medienpsychologie
1
Medienwirtschaft
1
Mobile diaries
1
Musik und Videospiele
1
Nielsen People Meter
1
Nostalgie
1
Nostalgische Filme
1
Online-Marketing
1
Regulatory Authority of India (TRAI)
1
Rezeption
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Liaukonyte, Jura
1
McGranaghan, Matthew
1
Wilbur, Kenneth C.
1
Published in...
All
Marketing science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->