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~subject:"Perception"
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Search: subject:"product involvement"
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Perception
Consumer behaviour
77
Konsumentenverhalten
77
Product involvement
52
product involvement
46
Brand image
31
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29
Advertising effects
21
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21
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15
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purchase intention
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China
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Product Involvement
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Bruwer, Johan
2
Cohen, Justin
1
Han, Min Chung
1
Kidd, Martin
1
Kim, Eunice
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Kim, Jihye
1
Kim, Soojin
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Journal of promotion management : JPM
2
Agrekon
1
International journal of contemporary hospitality management
1
Journal of international consumer marketing
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ECONIS (ZBW)
5
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1
The single-serve wine option in South African restaurants :
product
involvement
, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
2
Craft beer in the situational context of restaurants : effects of
product
involvement
and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
3
Why consumers hesitate to shop online : perceived risk and
product
involvement
on Taobao.com
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011729454
Saved in:
4
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and
product
involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
5
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
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