//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Performance measurement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Malaer, Lucia"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Performance measurement
Markenimage
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Brand
2
Markenartikel
2
Markenpolitik
2
Verbraucherinteresse
2
Advertising effects
1
Beziehungsmarketing
1
Brand authenticity
1
Cognition
1
Consumers
1
Corporate disclosure
1
Credibility
1
Dienstleistungsqualität
1
Emotion
1
Existentialism
1
Familienunternehmen
1
Family business
1
Glaubwürdigkeit
1
Iconicity
1
Indexicality
1
Influencer marketing
1
Kognition
1
Management
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Perception
1
Performance-Messung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Public relations
1
Relationship marketing
1
Satisfaction
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hoyer, Wayne D.
1
Krohmer, Harley
1
Malär, Lucia
1
Nyffenegger, Bettina
1
Published in...
All
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Implementing an intended brand personality : a dyadic perspective
Malär, Lucia
;
Nyffenegger, Bettina
;
Krohmer, Harley
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10009621873
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->