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~subject:"Performance-Messung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander
;
Hausmann, Verena
;
Williams, Susan P.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 279-300)
.
2017
Persistent link: https://www.econbiz.de/10011582721
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2
Serious games analytics : methodologies for performance measurement, assessment, and improvement
Loh, Christian Sebastian
(
ed.
);
Sheng, Yanyan
(
ed.
); …
-
2016
-
Softcover reprint of the hardcover 1st edition 2015
Persistent link: https://www.econbiz.de/10011564224
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3
Analytics and performance measurement frameworks for social customer relationship management
Ayanso, Anteneh
;
Visser, Derek
- In:
Harnessing the power of social media and web analytics
,
(pp. 132-160)
.
2014
Persistent link: https://www.econbiz.de/10010340869
Saved in:
4
Web analytics with fuzziness
Zumstein, Darius
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 193-215)
.
2012
Persistent link: https://www.econbiz.de/10009703877
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